Tim Hortons brings back its annual Smile Cookie campaign in the U.S. from today, April 27 through May 3, 2026, with all proceeds going to local charities and community groups.
During the limited-time event, you can pick up a Smile Cookie for $2 (excluding tax), with the full amount donated. Each participating restaurant selects its own local organizations to support.
Smile Cookies are standard Chocolate Chunk Cookies topped with a hand-decorated smile made from blue and pink icing.
Here are the key details:
- Dates: April 27 through May 3, 2026
- Price: $2 per cookie (excluding tax)
- Donation: 100% of proceeds go to local charities
- Where the money goes: Over 30 charities and community groups across the U.S., including children’s hospitals and youth-focused organizations
The campaign continues to be a recurring fundraiser for the brand. In 2025, U.S. guests raised over $340,000 through Smile Cookie sales. According to the company, the program has generated more than $108 million across the U.S. and Canada, since launching in 1996.
You can buy Smile Cookies in-store, through the Tim Hortons app for pickup or delivery, or place bulk orders at participating locations. Local charity partners vary by restaurant.