Utz brought more than 1 million Cheese Balls to Beer Bowl 2026 for a giant scavenger hunt at Jason and Kylie Kelce's annual charity event benefiting the Eagles Autism Foundation.
Dubbed the Million Cheese Ball Challenge, the activation featured a pool filled with over 1 million Utz Cheese Balls. Participants jumped in to search for orange Garage Beer-branded ping pong balls hidden throughout the pool.
The event took place on June 25 at the Yacht Club of Sea Isle City in New Jersey as part of Beer Bowl 2026. Utz also handed out snacks at its fan tent and offered custom drink holders and pretzel necklaces for attendees.
The day before Beer Bowl, Utz also participated in the Team 62 fundraiser with a branded bar, snack samples, pretzel necklaces, and a live auction that included a custom Cheese Ball dispenser signed by Philadelphia Eagles players and other celebrities.
The Team 62 fundraiser raised $1.26 million for the Eagles Autism Foundation, surpassing last year's $1 million total.