Hardee's is asking customers across the country to help find the next face of the brand, and it's looking for a grandmother with plenty of personality.
The fast food chain has launched a nationwide contest called "Show Us Your Meemaws," inviting people to nominate a grandmother, grandmother figure, or even themselves for a chance to become the official Hardee's "Meemaw."
The campaign is being promoted with internet personality and "Sundae Conversation" host Caleb Pressley.
According to Hardee's, the company is looking for someone who loves its made from scratch biscuits and reflects the warm, down to earth image the chain wants to showcase.
How to Enter
To enter, participants must post a video on Instagram, TikTok, Facebook, X, or Threads explaining why their nominee should be the next Hardee's Meemaw.
Entries must tag @Hardees and follow the contest's official rules.
The submission period runs through Aug. 30. Hardee's says a panel of judges will evaluate entries based on qualities such as personality, charm, spirit, and sense of humor. The winner is expected to be announced Sept. 4.
Before submitting your entry, review all the video guidelines on Hardee's website.
What's Included in the Prize?
The grand prize winner will receive:
- $65,000
- A signature "Meemaw" meal that will appear on Hardee's menus nationwide
- The opportunity to serve as the face of the Hardee's brand for the next year
The contest is open to legal U.S. residents and Washington, D.C., who are at least 18 years old. Residents of Florida, New York, Rhode Island, and certain other restricted states are not eligible.
Hardee's operates more than 1,400 restaurants in 31 states and is known for its charbroiled burgers, made from scratch biscuits, and hand breaded chicken tenders.
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