Wingstop Teams Up with PopUp Bagels for New Limited-Time Lemon Pepper Schmear


Wingstop and PopUp Bagels have announced a collaboration bringing Wingstop’s signature Lemon Pepper seasoning into a cream cheese spread debuting later this month.

Starting January 29, customers can find the Lemon Pepper Schmear at all PopUp Bagels locations while supplies last.

The spread blends Wingstop’s familiar citrusy and peppery seasoning with PopUp Bagels’ signature cream cheese base, offering fans another way to enjoy a flavor long tied to the popular wing chain.

The partnership arrives just ahead of the Big Game, when many fans traditionally turn to wings and bold snacks.

It connects two cult-favorite food brands by extending a well-known flavor from lunch and dinner menus into breakfast hours.

The limited-time “Lemon Pepper Schmear” will be available starting January 29, while supplies last, and will join PopUp Bagels' regular lineup


“We’re excited to offer fans another way to enjoy one of our most popular flavors,” said Michael Skipworth, President and CEO of Wingstop. “This collaboration brings the bold taste of our Lemon Pepper wings from lunch or dinner straight into the morning."

Adam Goldberg, Founder of PopUp Bagels, also shared his excitement about the collaboration, noting the challenge and fun of adapting Wingstop’s bold flavor into a schmear that would pair perfectly with their bagels.

"Creating a schmear that works on a hot bagel was the key," Goldberg said. “It’s about balancing the flavor and giving fans that familiar zing they love from Wingstop.”

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