Capri Sun is expanding its lineup with Capri Sun Hydrate, a new electrolyte drink made specifically for kids and rolling out to major retailers nationwide.
The new drink includes an electrolyte blend and Vitamin E, with 50 percent less sugar than leading regular sports drinks (10g total sugars per 12 fl oz vs. 20g in leading regular sports drinks), and contains no artificial flavors, colors, or preservatives.
Capri Sun Hydrate comes in three flavors:
- Fruit Punch
- Tropical Punch
- Lemon Lime (new)
The product is positioned as a hydration option for kids during activities like sports and outdoor play, as demand grows for lower-sugar beverages with added benefits.
The launch also builds on recent expansion efforts from Kraft Heinz, including multi-serve formats and single-serve bottles aimed at convenience and on-the-go use.
Capri Sun Hydrate is expected to be available at retailers including Walmart, Target, and Amazon.