Hershey's Kisses is bringing back its Pokémon collaboration for 2026 with a new Team Rocket twist and more collectible foils for fans to track down.
The limited-time release includes 151 Poké Ball foil designs plus 10 new Team Rocket-inspired foils tied to a new story-driven campaign celebrating 30 years of Pokémon.
According to Hershey, the campaign centers around Team Rocket attempting to steal every Hershey's Kisses foil design, with the storyline unfolding across social media. Earlier this month, Team Rocket temporarily "took over" Hershey's Instagram account with in-character posts documenting their latest schemes.
Starting May 12, fans can scan QR codes found on specially marked packs to access a digital collection hub where they can track their foil collection, follow the ongoing story, and enter for a chance to win exclusive prizes.
The collectible chocolates are available in 9-ounce share packs and 28-ounce party bags at participating retailers nationwide while supplies last.
Hershey is also expanding the Pokémon partnership to Pirate's Booty this summer with Pikachu-shaped puffs and three different "Who's That Pokémon?" pack designs featuring downloadable family activities.
Pirate's Booty Pokémon will be available nationwide this summer in 8-count cartons and 17-oz club bags.
"The collection delivers our most fun, collectible Pokémon release yet," said Carly Andrews, Associate Brand Manager at The Hershey Company.
Pricing is at the sole discretion of the retailer.