.jpg)
BODi announced that its Shakeology nutrition shakes will launch nationwide at The Vitamin Shoppe later this year as the wellness company continues expanding into retail distribution.
The launch will place Shakeology products in more than 640 The Vitamin Shoppe locations across the United States. The expansion follows a separate retail agreement that will bring the brand to more than 80 Sprouts Farmers Market stores.
Shakeology, first introduced in 2009, combines protein, fruits, vegetables, and superfoods into a 160-calorie shake marketed as an all-in-one nutrition solution. BODi said the product has generated more than $4 billion in cumulative sales and surpassed 1 billion servings sold through direct-to-consumer channels.
The Vitamin Shoppe locations will carry four varieties in seven-serving bags priced at $34.99. The lineup includes Chocolate Whey, Vanilla Whey, Chocolate Vegan, and Vanilla Vegan.
"Expanding into The Vitamin Shoppe allows us to reach an even broader audience at a time when more consumers are becoming more proactive about their health and longevity," BODi CEO and co-founder Carl Daikeler said in a statement.
Shakeology remains available online through BODi in additional flavors including Café Latté, Cookies & Creamy, and Tropical Strawberry.