Lunchables is expanding beyond lunch with Snackables, its first-ever double snack pack created for modern, shareable snacking moments. Each pack combines bite-sized cheese, crunchy crackers, and poppable favorites in dual compartments made for splitting, swapping, and sharing.
The launch responds to the growing trend of bite-sized, convenient snacks. Each Snackables pack delivers 5 grams of protein and pairs two of Lunchables’ classic ingredients (cheese and crackers) with popular snack items like fruit snacks or chocolate chip graham crackers.
Snackables comes in two varieties:
- Cheddar Cheese Snackables: Natural cheddar, mini crackers, and Welch’s Reduced Sugar Mixed Berry Fruit Snacks for a cheesy, crunchy, fruity mix that’s a good source of fiber.
- Colby Jack Cheese Snackables: Smooth Colby Jack cheese, mini crackers, and mini chocolate chip graham crackers for a playful savory and chocolatey combination that’s a good source of calcium.
Brittany Piszynski, Director of Marketing for Lunchables, notes, “As our fans’ snacking habits continue to evolve, we saw an opportunity to bring something new to the table. Snackables creates a snack kids will love and parents can feel good about serving.”
To celebrate shared snacking, Lunchables is also introducing the Snackables CharcuteRING, a wearable snackable spin on the friendship ring trend. Early access is available online, with nationwide availability on National Best Friends Day, June 8.
Snackables rolls out to retailers nationwide for $2.99 per double snack pack, tapping into a broader cultural trend of shared, social snacking experiences.
Lunchables Snackables:
- Flavors: Cheddar Cheese, Colby Jack Cheese
- Protein: 5g per double pack
- Ingredients: Cheese, mini crackers, fruit snacks or chocolate chip graham crackers
- Format: Dual compartment packs for sharing
- Retail Price: $2.99 per pack
- Special Launch: Snackables CharcuteRING available June 8, National Best Friends Day
- Availability: Retailers nationwide