Ore-Ida, the brand behind the iconic Tater Tot, is bringing fresh energy to the classic snack with the launch of Dino and Star Tater Tots. The first new shapes in nearly twenty years, these tots combine the classic crispy outside and fluffy inside taste with playful forms aimed at younger consumers and families.
Dino Tater Tots turn mealtime into a prehistoric adventure, while Star Tater Tots debut in limited-edition packaging for America 250, celebrating the nation’s 250th anniversary.
Ore-Ida’s Senior Brand Manager, Claire Lukaszewski, said the new shapes build on more than seven decades of potato expertise while offering formats that feel fun and relevant.
“Ore-Ida invented Tater Tots - and now, we’re shaping what comes next,” said Claire Lukaszewski.
“With Dino and Star Tater Tots, we’re building on more than 70 years of potato expertise to bring new energy to the category - delivering the same great taste people expect in formats that feel fun, relevant, and made for today,” Lukaszewski added.
Dino Tater Tots and Star Tater Tots are available at major retailers nationwide in 28 oz bags and in 5 lb club sizes.