Shipley Do-Nuts is celebratin;g Mother's Day with new limited-edition donut boxes featuring letter-shaped donuts that spell out “MOM.”
Available for preorder from May 4 through May 10, the themed boxes come in half-dozen and full-dozen assortments (pricing varies). Each donut is made from Shipley’s classic yeast dough and topped with white, strawberry, or chocolate icing plus festive spring sprinkles.
Preorders can be placed online up to seven days in advance for in-store pickup, while supplies last.
According to Kaitlyn Venable, the new offering is meant to double as both a sweet treat and a message: a simple, edible way to celebrate Mom.
The limited-time release continues Shipley’s trend of seasonal specialty items, following similar holiday-themed offerings in recent years.
Founded in 1936 and based in Houston, Shipley operates more than 390 locations across 13 states and is known for its donuts, coffee, and kolaches.