Wingstop is getting in on the chamoy craze this summer with the introduction of new Sweet Heat Chamoy featuring Tajín, a limited-time flavor that combines a chamoy dry rub with a drizzle of Tajín Chamoy Sauce.
The new flavor aims to deliver a mix of sweet fruit notes, tangy chamoy flavor, chili pepper heat, and citrusy brightness. According to Wingstop, the flavor starts with a custom chamoy seasoning before being finished with a vibrant Tajín Chamoy drizzle for an extra layer of sweet and spicy flavor.
Sweet Heat Chamoy can be ordered on classic wings, boneless wings, tenders, chicken sandwiches, fries, and corn. Joining the new flavor is Chamoy Ranch, a limited-time dipping sauce that adds a sweet and savory spin to Wingstop's signature ranch.
To round out the summer lineup, participating locations with Coca-Cola Freestyle machines will also offer the new Fanta Summer Punch beverage.
Club Wingstop members will get early access to Sweet Heat Chamoy from June 26 through June 29, before the flavor rolls out nationwide on June 30 for a limited time.
"Chamoy has become one of the most talked-about flavor profiles in food culture, and Sweet Heat Chamoy is our take on that trend," said Donnie Upshaw, Chief Brand Officer at Wingstop.
The launch also includes an in-person promotion at Venice Beach on June 27, where fans can check out Wingstop's Sweet Heat Chamoy cart and sample the new flavor.
Sweet Heat Chamoy featuring Tajín joins Wingstop's roster of limited-time flavor offerings as the chain taps into one of the fastest-growing flavor trends in the food world.