Blount Fine Foods is giving its refrigerated Blount's Family Kitchen soup line a packaging refresh that aims to make it easier for shoppers to find the brand in the deli case.
Rolling out this fall, the updated packaging features a cleaner overall look with a taller opaque cup, a bold black lid, and more prominent protein callouts on the front label. The redesign also puts greater focus on the soups' ingredients and refrigerated placement.
While the packaging is new, the soups themselves remain the same. Blount's Family Kitchen lineup includes comfort food favorites like chicken soups and beef chili alongside varieties such as Lasagna Soup with Italian Sausage, Cheesy Chicken Enchilada Soup, and Organic Coconut Lentil Soup.
The refreshed look joins Blount Fine Foods' broader refrigerated soup portfolio, which also includes the Blount Clam Shack brand with seafood offerings like New England Clam Chowder and Lobster Bisque.
Look for the updated Blount's Family Kitchen packaging to begin appearing in the refrigerated deli and prepared foods section at participating grocery retailers this fall.