WK Kellogg Co is introducing a new cereal line made exclusively for K-12 schools with the launch of Kellogg's Super Stars.
Set to debut at the 2026 School Nutrition Association Annual National Conference, the new lineup features four kid-friendly flavors, Celebration Crunch, Cinnamon Crunch, Fruity Crunch, and Honey Crunch, with star-shaped cereal pieces and familiar Kellogg's mascots on the packaging.
Each variety features a different character, including Tony the Tiger, Toucan Sam, Cinnamon Stick, and the return of Katy the Kangaroo, who is appearing on Kellogg's cereal for the first time in more than 70 years.
From a nutrition standpoint, each 1-ounce serving offers 4 grams of fiber, vitamin D, and seven vitamins and minerals, including six B vitamins and iron. The cereals are also made with natural flavors and colors.
To make serving easier in schools, Kellogg's Super Stars will be available in ready-to-serve 1-ounce bowls, 2-ounce cups, and new 1-ounce pouches, a format the company says is unique within its cereal portfolio.
The new cereal line is aimed at school breakfast programs and will be introduced to school nutrition professionals during the School Nutrition Association's Annual National Conference in Charlotte, North Carolina, taking place July 12 through July 14, 2026.
Kellogg's Super Stars is scheduled to arrive in schools for the 2027-2028 school year.