Munchkin Launches Infant Formula Line, Starting at $35.99


Munchkin is entering the infant formula category with the launch of Munchkin Infant Formula. The new formula is available now online and is headed to stores soon.

The formula comes in two varieties:

  • Original – $35.99

  • Made with Organic Milk – $39.99

The Made with Organic Milk version is made with USDA-certified organic milk sourced from New Zealand.

According to the company, the formula features a patented blend of proteins, fats, and carbohydrates designed to be closer to breastmilk. It includes prebiotics and nutrients to support immune development, brain growth, and digestive health.

Munchkin says it is the only cow’s milk formula in the US with beta-palmitate, a fat found in mature breastmilk that supports digestion and nutrient absorption.

Munchkin Infant Formula is manufactured in Canada at a facility audited by the U.S. Food and Drug Administration and the Canadian Food Inspection Agency, according to the company in a press release.

The formula undergoes testing for pathogens and heavy metals, including Clostridium botulinum.

The formula is available now at munchkin.com, where shoppers can also sign up for a subscription option.

It will launch exclusively at Target stores nationwide in mid-March.

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