Hardee’s Debuts Frisco Breakfast Burger and “Second Breakfast Insurance” Promo


Hardee’s is leaning into bigger, more filling mornings with the launch of the new Frisco Breakfast Burger, along with a limited-time promotion called Second Breakfast Insurance.

Available starting today, March 23, 2026, the Frisco Breakfast Burger is positioned as a high-protein breakfast option, packing 42 grams of protein in a single sandwich.

It’s designed to keep you full longer compared to typical quick-service breakfast items.

The sandwich includes a mix of classic breakfast and burger components:

  • 100% Angus beef patty

  • Cherrywood smoked bacon

  • Freshly cracked egg

  • American cheese

  • Crispy hash rounds

  • Served on toasted sourdough bread

The Frisco Breakfast Burger is available for a limited time through April 14, 2026.

Alongside the launch, Hardee’s is introducing Second Breakfast Insurance, a promotional offer aimed at customers who feel their breakfast didn’t deliver.

From March 23 through March 31, My Rewards members can submit either a receipt or a photo of an unsatisfying breakfast at Hardee’s promotional website. If eligible, you’ll receive a free Frisco Breakfast Burger combo, with rewards expected to be distributed by April 3.

The promotion is meant to highlight the burger’s higher protein content and position it as a more filling way to start your day.

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