Hardee’s is leaning into bigger, more filling mornings with the launch of the new Frisco Breakfast Burger, along with a limited-time promotion called Second Breakfast Insurance.
Available starting today, March 23, 2026, the Frisco Breakfast Burger is positioned as a high-protein breakfast option, packing 42 grams of protein in a single sandwich.
It’s designed to keep you full longer compared to typical quick-service breakfast items.
The sandwich includes a mix of classic breakfast and burger components:
100% Angus beef patty
Cherrywood smoked bacon
Freshly cracked egg
American cheese
Crispy hash rounds
Served on toasted sourdough bread
The Frisco Breakfast Burger is available for a limited time through April 14, 2026.
Alongside the launch, Hardee’s is introducing Second Breakfast Insurance, a promotional offer aimed at customers who feel their breakfast didn’t deliver.
From March 23 through March 31, My Rewards members can submit either a receipt or a photo of an unsatisfying breakfast at Hardee’s promotional website. If eligible, you’ll receive a free Frisco Breakfast Burger combo, with rewards expected to be distributed by April 3.
The promotion is meant to highlight the burger’s higher protein content and position it as a more filling way to start your day.