PEEPS Teams Up with Hostess, Rita’s, Chip City and More for a Big Easter Collab


The PEEPS brand is back for Easter 2026 with a wide range of limited-time collaborations that go beyond the candy aisle.

This year’s lineup includes cupcakes, cookies, Italian ice, apparel, drinkware, jewelry, and even body care products. Here is a closer look at what you can expect.

Hostess PEEPS Cupcakes

Hostess teams up with PEEPS for the first time to launch Hostess PEEPS Cupcakes.

The limited-time cupcakes feature:

  • Frosted Golden Cake

  • Marshmallow crème filling

  • Bright yellow icing

  • The signature Hostess squiggle on top

They are available for a limited time at retailers nationwide.

Rita’s PEEPS Mystery Flavor Italian Ice

Rita's Italian Ice brings back its PEEPS Mystery Flavor Italian Ice starting March 20 at participating locations nationwide.

The Italian Ice comes in a white color, but the flavor is kept secret. You can guess the flavor for a chance to win prizes. It is available for a limited time.

Chip City PEEPS Cookie

New York-based Chip City Cookies joins the 2026 lineup with a PEEPS-inspired cookie.

The limited-edition cookie features:

  • Marshmallow-filled center

  • Pink and yellow sprinkles

  • Yellow sanding sugar coating

It will be available at all Chip City locations.

CakeBites PEEPS Marshmallow-Flavored CakeBites

CakeBites introduces PEEPS Marshmallow-flavored CakeBites in two varieties.

The bite-sized snacks include layers of marshmallow-flavored cake and sweet crème, covered in pink or yellow icing. They are available for a limited time at grocery retailers across the U.S.

Baseball Lifestyle 101 Apparel Drop

Baseball Lifestyle 101 rolls out a limited-edition PEEPS-inspired collection for Easter.

The drop features baseball-themed apparel with PEEPS graphics and spring colors. It is available online at BL101.com and at BL101 Retail Experience Stores.

Frost Buddy PEEPS Drinkware

Frost Buddy debuts a PEEPS-themed drinkware collection for spring.

The lineup includes:

  • Universal can coolers

  • Bottles

  • Tumblers

They feature colorful PEEPS designs and insulated builds. The collection is available online and at select Dick’s Sporting Goods locations.

The Children’s Place PEEPS Apparel

The Children's Place offers PEEPS-branded apparel and accessories for kids.

The collection includes pajamas, graphic tees, slippers, and other accessories featuring the classic Chick and Bunny designs. You can find the styles online and in select stores.

Bath & Body Works Peepin’ It Real Collection

Bath & Body Works launches a new limited-edition PEEPS collection called Peepin’ It Real.

The assortment includes body care, home fragrance, décor, and accessories inspired by the brand. The collection will be available in stores and online starting in March.

Simply Southern PEEPS Collection

Simply Southern introduces a PEEPS-inspired apparel and accessories collection.

The lineup features bright spring colors and Bunny and Chick-themed graphics. It will be available online and at select retailers across the United States.

ALEX AND ANI PEEPS Jewelry

ALEX AND ANI returns with new additions to its PEEPS collection for Easter 2026.

New precious metal pieces join existing charm bangles, beaded bracelets, necklaces, and earrings inspired by the classic Chick and Bunny. The collection launches February 11 online and at select retailers nationwide.

With food, fashion, and accessories all in the mix, PEEPS fans have plenty of limited-time options to check out this spring.

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