Pilot Company Launches Pilot eats Brand, $6 Breakfast Deal


Pilot Company is introducing a new proprietary food brand called Pilot eats as part of a larger push to bring more consistent, portable food options to its travel centers across North America.

At the same time, the company says its nearly 350 owned and operated quick service restaurant franchise locations are now open 24 hours a day, seven days a week, so you can get what you are craving any time.

Two New Food Concepts

Pilot is rolling out two in house concepts: Pilot eats and Pilot eats Express.

Pilot eats will expand the full hot deli menu to about 400 travel centers. Featured items include:

  • Southern Chicken Sandwich with a larger, crispier chicken breast fillet

  • Hand Roped Pizza with hand roped crust, Mega Cheese, and pepperoni, sold by the extra large slice or whole pie

  • Freshly Prepared Deli Entrees like meatloaf, roasted chicken, and mac and cheese

Pilot eats Express will focus on grab and go options at around 200 locations, including artisan pizza, chicken wings and tenders, and snackable sides.

The rollout started this month with store updates in Chicopee and Ponce de Leon. A phased expansion with new packaging and updated signage is set to continue through Spring 2026.

App Integration and Meal Deals

Both concepts will be integrated into the updated Pilot app, where you can browse menus, place mobile orders, and access rewards.

Pilot is also offering two limited time meal deals:

  • Breakfast deal: Any Pilot breakfast sandwich and any size hot Pilot coffee for $6

  • Lunch and dinner deal: Two slices of Pilot pizza and a 20 ounce bottled Pepsi for $8

The offers are valid at participating U.S. Pilot, Flying J, and One9 owned and operated locations from March 3, 2026 through May 5, 2026, while supplies last.

The deals are not valid in Canada or at dealer and licensee locations.

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