Perfect Hydration is entering the flavored water category with a new lineup of flavored alkaline waters rolling out online through Amazon and Walmart.com.
The new line launches with Lemon and Berry flavors available now, while Mango Peach is set to arrive in June.
Perfect Hydration says the drinks build on the brand’s existing alkaline water formula with light natural flavoring added for a smoother and more refreshing drinking experience without overpowering sweetness.
The Lemon flavor aims for a bright citrus profile, Berry blends raspberry, blueberry, and blackberry notes, while Mango Peach brings a tropical-inspired flavor combination.
According to Jared Smith, President of Perfect Hydration, the new lineup targets consumers looking for more variety in hydration options without added sugars, sweeteners, carbonation, or artificial ingredients.
Each variety contains purified ionized alkaline water with electrolyte minerals for taste and comes packaged in 12-ounce aluminum cans. The company says the cans were selected for portability, faster chilling, and recyclability.
The drinks contain:
- No sugar or sweeteners
- No calories
- No carbonation
- No colors or artificial additives
Perfect Hydration says the flavored line is aimed at active consumers looking for hydration options for workouts, commutes, outdoor activities, and recovery occasions.
The company also plans to support the launch with digital marketing campaigns, influencer partnerships, and warehouse club roadshows in select California markets later this year.