Hardee's is partnering with NASCAR driver Bubba Wallace on a new limited-time meal that comes with an exclusive collectible for racing fans.
Available through the Hardee's app and online beginning June 17, Bubba's Full Throttle Meal features five spicy hand-breaded chicken tenders served with Buffalo Ranch dipping sauce, a medium order of fries, and a medium Coca-Cola. The combo also includes a collectible No. 23 Hardee's die-cast car inspired by Wallace's race car, while supplies last.
According to Hardee's, Wallace helped shape the meal around the chain's spicy chicken tenders, a menu item the NASCAR driver says reflects his preference for bold flavors.
The promotion builds on Hardee's ongoing partnership with 23XI Racing, the NASCAR team co-owned by Wallace and NBA legend Michael Jordan. Earlier this year, Hardee's joined the organization as a primary sponsor of Wallace's No. 23 car.
The launch also coincides with Hardee's return to NASCAR as the sport's Official Quick Service Restaurant, marking the brand's first official NASCAR involvement in nearly three decades.
To support the promotion, Hardee's created custom packaging featuring artwork by illustrator Stephen Bliss. The artist is known for his work on racing-themed video games, and the meal bag features a stylized design celebrating the partnership between Hardee's and Wallace.
The limited-time meal gives NASCAR fans a chance to pick up both a meal and a collectible item as the racing season continues through the summer.
Summary
- Hardee's is introducing Bubba's Full Throttle Meal in partnership with NASCAR driver Bubba Wallace.
- The meal includes five spicy hand-breaded chicken tenders, Buffalo Ranch dipping sauce, medium fries, and a medium Coke.
- Customers also receive an exclusive Bubba Wallace No. 23 Hardee's collectible die-cast car while supplies last.
- The promotion launched June 17 through the Hardee's app and online for a limited time.
- Custom meal packaging features artwork by illustrator Stephen Bliss.
- The meal is part of Hardee's broader partnership with 23XI Racing and Bubba Wallace.
- The launch also follows Hardee's return to NASCAR as the sport's Official Quick Service Restaurant.