Krispy Kreme celebrates soccer's biggest matches with the launch of the new Match Day Dozen, a limited-time assortment of soccer-themed doughnuts available from June 11 through June 14, 2026, at participating locations nationwide.
Designed for fans gathering to watch the action at home, with friends, or anywhere in between, the Match Day Dozen features two brand-new specialty doughnuts alongside two familiar Krispy Kreme favorites.
The lineup includes the new Kickoff Doughnut, which starts with an unglazed shell doughnut filled with Cookies & Kreme filling. The doughnut is dipped in green cookie dough icing and decorated to resemble a soccer field, complete with white field markings and a soccer ball decoration.
Also new is the Soccer Rainbow Doughnut, an Original Glazed doughnut dipped in vanilla-flavored icing and topped with rainbow nonpareil sprinkles and a flying soccer ball piece.
Rounding out the assortment are Krispy Kreme's Original Glazed Doughnut and Chocolate Iced with Sprinkles Doughnut.
To sweeten kickoff weekend, Krispy Kreme is also offering a special deal from June 11 through June 14. Customers who purchase any dozen doughnuts or a 16-count Minis assortment can add an Original Glazed dozen for just $2 at participating shops.
The promotion doesn't stop there. Krispy Kreme Rewards members who purchase any dozen doughnuts during the promotion period will automatically be entered for a chance to win an exclusive Krispy Kreme soccer jersey inspired by the season. No separate entry process is required beyond making a qualifying purchase.
According to Alison Holder, Krispy Kreme's Chief Brand and Product Officer, the new collection is designed to add more fun and color to soccer watch parties and celebrations.
The Match Day Dozen can be purchased in shop, through the Krispy Kreme app, online for pickup or delivery, and via select catering orders. Fans looking to feed a larger crowd can also pre-order catering-sized quantities through Krispy Kreme's catering platform.