SPAM is teaming up with Hello Kitty for a new limited edition collectible can and an interactive global food-themed campaign that celebrates some of the world's most iconic SPAM-inspired dishes.
Available nationwide for a limited time, the new SPAM x Hello Kitty collectible can features Hello Kitty enjoying a SPAM Musubi, bringing together two globally recognized brands with passionate fan bases that span generations.
The special can is designed as a collector's item and marks one of the more unexpected food and pop culture collaborations of the year.
To support the launch, the SPAM brand is rolling out a new digital experience called "Tour de Sizzle," which follows Hello Kitty and SPAM mascot SPAMMY on a culinary journey around the globe.
Hosted at TourdeSizzle.com, the campaign takes the form of an interactive Hello Kitty-themed kitchen where fans can explore different destinations inspired by food cultures that have embraced SPAM over the years. Featured stops include Hawaiian-inspired SPAM Musubi, Korean-inspired Bibimbap, Japanese-inspired Ramen, and Canadian-inspired Poutine.
The microsite also includes hidden easter eggs, digital "Sizzle Passport" stamps to collect, and exclusive content tied to the collaboration.
In addition to the interactive experience, SPAM is running a "Tour de Sizzle" sweepstakes through June 23, 2026. Fans who visit the website can enter for a chance to win prizes including exclusive campaign merchandise bundles and limited edition SPAM x Hello Kitty cans.
According to Stephanie Swift, brand manager for the SPAM brand, the collaboration was inspired by the strong fan communities behind both brands and their shared ability to connect with consumers across generations.
Fans who miss out on the sweepstakes can still look for the limited edition SPAM x Hello Kitty collectible can at grocery retailers nationwide while supplies last.