Burger King is rolling out a new Whopper Guarantee along with a new "Your Way Champion" restaurant role as part of its ongoing effort to improve the in-store customer experience.
Under the new Whopper Guarantee, customers who receive a Whopper that doesn't meet expectations can have it remade during their visit. They'll also receive a free classic Whopper for their next visit.
To claim the offer, customers can scan the QR code inside their Whopper box to receive a unique six-digit redemption code for a free classic Whopper.
Burger King is also introducing "Your Way Champions," a new restaurant manager role that serves as a dedicated point of contact for guests. Wearing a distinct uniform, Your Way Champions will greet customers, help ensure orders are prepared correctly, and assist with resolving any issues during a visit.
The chain says the new initiatives were inspired by customer feedback collected through its "Listening Initiative," which invited guests to call or text Burger King U.S. President Tom Curtis earlier this year.
Burger King says additional menu news based on customer feedback is planned for later this summer.
"When we asked Guests where we could do better, they gave us a lot of honest feedback, and now it's our responsibility to act on it," said Tom Curtis, President of Burger King US&C. "We're not going to get everything right every single time, but we're committed to listening intently and improving every day. When Guests choose us, they expect high-quality food, orders made the way they asked, and a team that's there when they need us. That's what these changes are about. We're raising the standard in our restaurants, so every Guest feels like they made the right choice."