Carl's Jr. is celebrating its 85th anniversary by giving fans a chance to win $85,000 for creating an original commercial.
The contest runs through August 7, with entrants asked to produce a 30 to 60 second video inspired by the chain's advertising style and featuring Carl's Jr. menu items. Entries can take the form of a social media video, jingle, or traditional commercial.
To enter, participants must post their video publicly on social media, tag Carl's Jr., and include the hashtags #MyCarlsJrAd and #Carls85th.
Ten finalists will be announced around August 23 and advance to the "Carl's Creative Bracket," where the public can vote for their favorites through Carl's Jr.'s social media channels. The grand prize winner will be selected based on a combination of public engagement and scores from a Carl's Jr. judging panel.
The winner is expected to be announced around August 28 and will receive an $85,000 cash prize.
The contest is open to U.S. residents ages 18 and older. No purchase is necessary to enter. Residents of Florida, New York, and Rhode Island are not eligible.
"For 85 years, our fans have been the real stars. As we celebrate this milestone, we wanted to give back in a way that puts our fans and their bold ideas at the center of the moment," said Burge Diemer, chief marketing officer at Carl's Jr. "This contest is designed to celebrate the people who have helped shape Carl's Jr. into what is is today."