REESE'S PIECES Introduces Its First New U.S. Variety in 10 Years


REESE'S PIECES is getting a new texture-packed twist with the launch of REESE'S PIECES with Chocolate Cookie, the candy brand's first U.S. innovation in 10 years.

Arriving nationwide on July 17, the new candy combines the familiar peanut butter flavor of REESE'S PIECES with a crispy chocolate cookie center, all wrapped in the brand's signature crunchy candy shell.

The new bite-sized candy is built for snacking, whether tossed into a bag for an afternoon treat, shared during a road trip, or enjoyed during movie night.

REESE'S PIECES with Chocolate Cookie delivers three layers in every piece:

  • A crispy chocolate cookie center
  • Creamy peanut butter flavor
  • A crunchy candy shell

The launch gives fans a new way to enjoy the classic peanut butter and chocolate pairing that REESE'S is known for, while adding a cookie crunch to the poppable candy format.

REESE'S PIECES with Chocolate Cookie will be available in pouches starting July 17 at retailers nationwide, with king size packaging arriving later in 2026. The candy will also be available through the Hershey online store beginning July 25.

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