El Pollo Loco is bringing extra perks to its loyalty members this summer with the launch of Loco Days, a month-long promotion featuring challenges, rewards, and more than $20,000 in prizes.
Running July 14 through August 10, 2026, the exclusive Loco Rewards event gives members the chance to complete summer-themed challenges inspired by seasonal activities, unlock discounts, and enter for a chance to win a trip for two to the iHeartRadio Music Festival in Las Vegas.
During Loco Days, members can complete four Summer Must Challenges in any order:
- Pool Day: Purchase any Tostada
- Road Trip: Purchase a quesadilla, including the new Loaded Quesadillas
- Backyard BBQ: Spend $25
- Sunset Views: Purchase any drink, including the new Chatacoffees
Each completed challenge unlocks a $5 off $20 reward that can be used through August 10.
Members who complete all four challenges will automatically be entered for a chance to win one of two grand prize packages featuring a trip to the iHeartRadio Music Festival in Las Vegas. Each package includes:
- Two tickets to the festival on September 18 and 19
- Round-trip airfare for two
- Two-night hotel accommodations
In addition to the grand prizes, 50 winners will each receive a $100 El Pollo Loco eGift Card.
The summer giveaways continue with Loco Friday Drops, a weekly Instagram giveaway series available exclusively to Loco Rewards members. Each week, members can enter to win a themed summer prize package based on that week's challenge:
- Pool Day Pack: $300 resort day gift card, $200 prepaid gift card, and an El Pollo Loco pool towel
- Road Trip Fuel: $500 gas gift card, $100 El Pollo Loco gift card, and collectible bumper sticker
- Full BBQ Setup: Portable grill, El Pollo Loco apron, grilling tools, and a $100 gift card
- Golden Hour Kit: Digital camera, cooler, towel, and a $100 gift card
Loco Rewards members can track their challenge progress and access their rewards through the El Pollo Loco app. Customers who are not yet members can sign up for free to participate in Loco Days.
The Loco Days promotion runs from July 14 through August 10, 2026, at participating El Pollo Loco locations.